If you ever find yourself getting up earlier on a day off than you would do if you went to work, you know it’s for a good reason. Practically nothing drags me out of bed before it’s light on a cold winter’s day. Unless, of course, that something is a preview of the brand new West Elm which has just opened in Kingston, south-west London.
I’m not even going to bother explaining what West Elm is. If you don’t know, please stop reading my blog immediately and never return. They are, quite literally, my favourite waste of time. The place I can go to and know I’ll always be able to find something perfect for our home AND I’ve even been to the Brooklyn store where it all began so consider myself a bona-fide fan rather than just a pretender.
The Kingston store opened on Friday 8th December and before the official ribbon cutting, I got a little sneak preview. It’s so beautiful. Although occupying a smaller footprint than the flagship location on Tottenham Court Road, somehow it feels so much more spacious. Set across two floors (ground and first rather than ground and basement), light floods through the store from it’s corner location.
Chatting to the area manager, I asked her the obvious question: “Why Kingston?” Of course all the answers made sense – they wanted to be far enough away from the Central London location to not compete with it and online customer orders had indicated a huge demand in the south-west London/Surrey area.
So now these lucky, lucky residents have their very own beautiful shop and it really is stunning. On the ground floor you can fin general homewares such as cushions, crockery, soft furnishings, candles, plants etc. Upstairs opens up to larger items of furniture and space for the all-important design service. There is also a section dedicated entirely to local designer-makers, a feature of all West Elm stores.
Here are some piccies I took on the day but obviously please don’t take my word for it, you really need to head over and see it for yourself!