Ok so before you tell me to bore off with my talk of sustainable living at home, I’m hoping that you’ll really enjoy some (all?) of the businesses/brands I’ll be sharing in future posts. And word up – this is not an ad. I’m being paid or gifted product or discount in order to write this post, I’ve just come across Undercover and really love the ethos behind it. Ethical brand, ethical blog post too!
It’s been weighing on my mind for some time now that I need to make small, simple changes to my lifestyle to offset some of the not-so-eco-friendly decisions that I make and don’t want to compromise on. After all, life should be for enjoying and not spending our days living like monks, unless we choose to. At the same time I’m very aware that living in London, owning a car, NEEDING MY HEATING ON ALL THE TIME, wanting to travel, are all not very good for the planet.
So I’ve been on the hunt now for products and brands which don’t compromise on style but also tick a sustainable box and have been talking a fair bit about it over on Instagram stories. It seems lots of others are feeling the same way so what better than to shout about brands when we do find them and help spread a positive message.
I encountered Undercover when looking through all the preview invites for LDF this year. Sadly I didn’t make any of the festival owing to work and home commitments but Undercover stuck in my mind as a company I’d really love to give a little shout out to and when I’m next in the market for new bedding they’ll be first on my list.
The range comprises three simple designs by founder Miriam: Jane, which features soft white on one side and dove grey on the reverse; Ponto, a charcoal grey on one side and white/grey abstract spotty print on the reverse; and Lido, which combines electric blue with soft peach. A small capsule collection, all of which are made in Portugal, means that the emphasis can really be placed on the quality, design and fabrics rather than mass-producing and losing that sense of sustainability.
Just what does make Undercover different though? The key to it is Tencel™, a super soft, luxurious yarn (also known as lyocell) is made from sustainably grown botanicals such as eucalyptus that produce a silky smooth, soft and lightweight texture. Requiring less water and fewer pesticides than cotton, it’s manufactured using an extremely environmentally-friendly production process; its responsible, closed loop production process recycles water and reuses solvents at a recovery rate of more than 99%. And because it comes from plants, Tencel™ is biodegradable too.
What Undercover do is then create a blend of Tencel™ along with long staple yarn derived from larger cotton bulbs resulting in a product that doesn’t just have sounder environmental credentials but is also softer and kinder to your skin too. I’d say all round that makes for a very cosy night’s sleep, wouldn’t you?
As mentioned, I haven’t yet tried Undercover bedding for myself so can’t confirm one way or another how well it washes or how comfy it is to sleep in. What I do know is that anything produced in small batches, using more sustainable methods with well thought out quality and design gets a big thumbs up from me.